Al-Dakheel Oud Company participated in
the Saudi National Products Exhibition held in the Qatari capital, Doha, from
May 13 to May 16, 2024. The exhibition, which aimed to enhance the brand image
of Saudi exports and highlight their status in global markets, witnessed a
large turnout of visitors and enthusiasts keen to learn about the development
of Saudi industry and national products bearing the "Saudi Made"
label.
This participation comes in support of
the company's efforts to promote national products outside the Kingdom. The
company's pavilion included a complete production line where visitors could
experience real perfume manufacturing and learn about the perfume-making
journey through all its stages. The pavilion attracted high interest from
visitors who discovered the factory's capabilities in producing high-quality
perfumes bearing the "Made in Saudi" label.
The company also dedicated a separate
pavilion featuring a comprehensive exhibition displaying its diverse range of
products, including perfumes, oud, oud oil, and various perfume derivatives.
Al-Dakheel Oud participated in Kuwait International Perfume Exhibition, held from October 22 to November 2, 2024. During the event, the company showcased a wide range of its distinguished products, including luxurious perfumes, unique blends, and authentic incense, which captivated the Kuwaiti audience.
Al-Dakheel Oud booth witnessed a large turnout of visitors eager to explore the
company’s latest creations and discover the variety of products that reflect
the quality and rich traditions of Saudi craftsmanship.
In a step reflecting excellence and innovation, Al-Dakheel Oud Factory
participated in the Beautyworld Middle East exhibition held in Dubai, United
Arab Emirates, from October 28 to 30, 2024. The factory’s booth drew
significant attention from exhibition visitors, offering them a unique
experience to witness the steps of perfume production up close, which
captivated attendees and generated remarkable engagement.
Beautyworld Middle East is the largest event of its kind in the region,
bringing together experts, specialists in the field of perfumes and beauty
products from across the Middle East and Asia, making it a pivotal platform for
showcasing the latest trends and innovations.
Al-Dakheel Oud's participation aims to enhance the regional and
international presence of its products and highlight the quality of Saudi-made
goods in global markets. This participation aligns with the company’s strategy
of continuous involvement in international exhibitions and conferences to
promote its brand as a symbol of Saudi craftsmanship with exceptional quality.
In a groundbreaking initiative, Al-Dakheel Oud Factory launched a live
production line at the exhibition for the first time, where the "Golden
Light" perfume by Parfex was bottled. This fragrance, crafted by renowned
perfumer Jean-Francois Thizon, was showcased as part of the exclusive
partnership between Al-Dakheel Oud and Parfex.