Al-Dakheel Oud participated in Kuwait International Perfume Exhibition, held from October 22 to November 2, 2024. During the event, the company showcased a wide range of its distinguished products, including luxurious perfumes, unique blends, and authentic incense, which captivated the Kuwaiti audience.

Al-Dakheel Oud booth witnessed a large turnout of visitors eager to explore the company’s latest creations and discover the variety of products that reflect the quality and rich traditions of Saudi craftsmanship.

In a step reflecting excellence and innovation, Al-Dakheel Oud Factory participated in the Beautyworld Middle East exhibition held in Dubai, United Arab Emirates, from October 28 to 30, 2024. The factory’s booth drew significant attention from exhibition visitors, offering them a unique experience to witness the steps of perfume production up close, which captivated attendees and generated remarkable engagement.

Beautyworld Middle East is the largest event of its kind in the region, bringing together experts, specialists in the field of perfumes and beauty products from across the Middle East and Asia, making it a pivotal platform for showcasing the latest trends and innovations.

Al-Dakheel Oud's participation aims to enhance the regional and international presence of its products and highlight the quality of Saudi-made goods in global markets. This participation aligns with the company’s strategy of continuous involvement in international exhibitions and conferences to promote its brand as a symbol of Saudi craftsmanship with exceptional quality.

In a groundbreaking initiative, Al-Dakheel Oud Factory launched a live production line at the exhibition for the first time, where the "Golden Light" perfume by Parfex was bottled. This fragrance, crafted by renowned perfumer Jean-Francois Thizon, was showcased as part of the exclusive partnership between Al-Dakheel Oud and Parfex.