In a step reflecting excellence and innovation, Al-Dakheel Oud Factory
participated in the Beautyworld Middle East exhibition held in Dubai, United
Arab Emirates, from October 28 to 30, 2024. The factory’s booth drew
significant attention from exhibition visitors, offering them a unique
experience to witness the steps of perfume production up close, which
captivated attendees and generated remarkable engagement.
Beautyworld Middle East is the largest event of its kind in the region,
bringing together experts, specialists in the field of perfumes and beauty
products from across the Middle East and Asia, making it a pivotal platform for
showcasing the latest trends and innovations.
Al-Dakheel Oud's participation aims to enhance the regional and
international presence of its products and highlight the quality of Saudi-made
goods in global markets. This participation aligns with the company’s strategy
of continuous involvement in international exhibitions and conferences to
promote its brand as a symbol of Saudi craftsmanship with exceptional quality.
In a groundbreaking initiative, Al-Dakheel Oud Factory launched a live
production line at the exhibition for the first time, where the "Golden
Light" perfume by Parfex was bottled. This fragrance, crafted by renowned
perfumer Jean-Francois Thizon, was showcased as part of the exclusive
partnership between Al-Dakheel Oud and Parfex.
Al-Dakheel Oud participated in Kuwait International Perfume Exhibition, held from October 22 to November 2, 2024. During the event, the company showcased a wide range of its distinguished products, including luxurious perfumes, unique blends, and authentic incense, which captivated the Kuwaiti audience.
Al-Dakheel Oud booth witnessed a large turnout of visitors eager to explore the
company’s latest creations and discover the variety of products that reflect
the quality and rich traditions of Saudi craftsmanship.
Al-Dakheel Oud has opened its new branch in the city of Al-Qurayyat in King Khalid Street – Al-Hamidiyah district.
This new branch joins the company’s network of branches, which has
exceeded 100 branches in various cities and regions across the Kingdom,
reinforcing the slogan "We’re Closer."
To celebrate the opening of its new branch in Al-Qurayyat, the company
organized a competition with valuable prizes, including a car, a cash prize of
5000 riyals, a mobile phone, and various shopping vouchers. Through this
competition, the company aims to strengthen its presence in Al-Qurayyat and
honor its customers with these encouraging events. It is noted that this
competition is exclusively for the new branch in Al-Qurayyat.