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Al-Dakheel Oud participated in Kuwait International Perfume Exhibition, held from October 22 to November 2, 2024. During the event, the company showcased a wide range of its distinguished products, including luxurious perfumes, unique blends, and authentic incense, which captivated the Kuwaiti audience.

Al-Dakheel Oud booth witnessed a large turnout of visitors eager to explore the company’s latest creations and discover the variety of products that reflect the quality and rich traditions of Saudi craftsmanship.

In a step reflecting excellence and innovation, Al-Dakheel Oud Factory participated in the Beautyworld Middle East exhibition held in Dubai, United Arab Emirates, from October 28 to 30, 2024. The factory’s booth drew significant attention from exhibition visitors, offering them a unique experience to witness the steps of perfume production up close, which captivated attendees and generated remarkable engagement.

Beautyworld Middle East is the largest event of its kind in the region, bringing together experts, specialists in the field of perfumes and beauty products from across the Middle East and Asia, making it a pivotal platform for showcasing the latest trends and innovations.

Al-Dakheel Oud's participation aims to enhance the regional and international presence of its products and highlight the quality of Saudi-made goods in global markets. This participation aligns with the company’s strategy of continuous involvement in international exhibitions and conferences to promote its brand as a symbol of Saudi craftsmanship with exceptional quality.

In a groundbreaking initiative, Al-Dakheel Oud Factory launched a live production line at the exhibition for the first time, where the "Golden Light" perfume by Parfex was bottled. This fragrance, crafted by renowned perfumer Jean-Francois Thizon, was showcased as part of the exclusive partnership between Al-Dakheel Oud and Parfex.

Al-Dakheel Oud has opened its new branch in the city of Al-Qurayyat in King Khalid Street – Al-Hamidiyah district.

This new branch joins the company’s network of branches, which has exceeded 100 branches in various cities and regions across the Kingdom, reinforcing the slogan "We’re Closer."

To celebrate the opening of its new branch in Al-Qurayyat, the company organized a competition with valuable prizes, including a car, a cash prize of 5000 riyals, a mobile phone, and various shopping vouchers. Through this competition, the company aims to strengthen its presence in Al-Qurayyat and honor its customers with these encouraging events. It is noted that this competition is exclusively for the new branch in Al-Qurayyat.

Al-Dakheel Oud Company participated in the Saudi National Products Exhibition held in the Qatari capital, Doha, from May 13 to May 16, 2024. The exhibition, which aimed to enhance the brand image of Saudi exports and highlight their status in global markets, witnessed a large turnout of visitors and enthusiasts keen to learn about the development of Saudi industry and national products bearing the "Saudi Made" label.

This participation comes in support of the company's efforts to promote national products outside the Kingdom. The company's pavilion included a complete production line where visitors could experience real perfume manufacturing and learn about the perfume-making journey through all its stages. The pavilion attracted high interest from visitors who discovered the factory's capabilities in producing high-quality perfumes bearing the "Made in Saudi" label.

The company also dedicated a separate pavilion featuring a comprehensive exhibition displaying its diverse range of products, including perfumes, oud, oud oil, and various perfume derivatives.