Al-Dakheel Oud launches its mega marketing campaign during the month of Ramadan.
The company launched its mega marketing campaign coinciding with the month of Ramadan (1445 AH), during which the company allocated a large competition with massive and diverse prizes, including a Range Rover, a Jaguar, daily prizes such as iPhones, Apple Watches Series 2, iPads, PlayStation, as well as valubale cash prizes.
The draw for these prizes took place at the company's branch in Riyadh Park, in the presence of a wide audience who actively participated. Additionally, the first car draw (Jaguar) was held at Al-Dakheel Oud factory, attended by social media influencers and guests from various backgrounds.
The company will conduct its second draw for a Range Rover at Bait AlMasanea (Princess Hessa bint Ahmed Al Sudairi House) on 27th of Ramadan, during a massive event held on the sidelines of this occasion.
The aim of this campaign is to introduce the Al-Dakheel Oud mobile application by encouraging users to download the app and participate directly in the draws, whether for daily prizes or cars.
The company also launched its seasonal discount campaign, allowing customers to receive 50% discount on all of its products all company branches as well as the online store.
Al-Dakheel Oud participated in Kuwait International Perfume Exhibition, held from October 22 to November 2, 2024. During the event, the company showcased a wide range of its distinguished products, including luxurious perfumes, unique blends, and authentic incense, which captivated the Kuwaiti audience.
Al-Dakheel Oud booth witnessed a large turnout of visitors eager to explore the
company’s latest creations and discover the variety of products that reflect
the quality and rich traditions of Saudi craftsmanship.
In a step reflecting excellence and innovation, Al-Dakheel Oud Factory
participated in the Beautyworld Middle East exhibition held in Dubai, United
Arab Emirates, from October 28 to 30, 2024. The factory’s booth drew
significant attention from exhibition visitors, offering them a unique
experience to witness the steps of perfume production up close, which
captivated attendees and generated remarkable engagement.
Beautyworld Middle East is the largest event of its kind in the region,
bringing together experts, specialists in the field of perfumes and beauty
products from across the Middle East and Asia, making it a pivotal platform for
showcasing the latest trends and innovations.
Al-Dakheel Oud's participation aims to enhance the regional and
international presence of its products and highlight the quality of Saudi-made
goods in global markets. This participation aligns with the company’s strategy
of continuous involvement in international exhibitions and conferences to
promote its brand as a symbol of Saudi craftsmanship with exceptional quality.
In a groundbreaking initiative, Al-Dakheel Oud Factory launched a live
production line at the exhibition for the first time, where the "Golden
Light" perfume by Parfex was bottled. This fragrance, crafted by renowned
perfumer Jean-Francois Thizon, was showcased as part of the exclusive
partnership between Al-Dakheel Oud and Parfex.